We help organizations optimize their product research efforts, identify new product opportunities, evaluate existing products, and evolve their strategy and design capabilities. We’re experts at aligning product teams through facilitating Design Sprint and Design Thinking Workshops. Let us help you better understand your customers, improve your product, and increase the productivity of your team.
Product and Customer Research
We help companies understand the people who are using their products
In order to create useful, effective, market-leading, easy-to-use products and services, it's critical that you first understand the needs, wants, goals, and behaviors of your customers. Every company wants to create the next big success story, and the best way to do that is by starting with customer research.
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We help companies innovate, design, and validate new product ideas
We know that companies spend an incredible amount of time, energy, and money on trying to build and grow their business and market share. Companies come to us because we can help them minimize risk by exploring new ideas, uncovering unknown opportunities, and validating design concepts prior to development.
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We teach organizations the skills they need to think like designers
“Design" isn't just about determining what a product looks like. It's an iterative process of identifying, understanding, and prioritizing the customer problems that need to be solved, and then evaluating and improving upon potential solutions to those problems. There's a method to the madness and we can teach you how it's done.
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We help Product, Design, and Engineering Teams get aligned
All too often, team members lose sight of the larger product strategy - they know what they're building, but they're not sure why they're building it. Differing opinions as to the overall product vision and how to prioritize the product backlog are common, but not a lost cause. We can help get everyone back on the same page.
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We have over 20 years of proven experience in user research, rapid prototyping, and product validation and we're always excited to work with new clients!
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