15 Degrees helps companies research, design, and validate better products and services

We’ve helped dozens of organizations optimize their Product Research efforts, assess Product-Market Fit, and evolve their Strategy and Design capabilities.  We’re experts at aligning product teams through facilitating Design Sprint and Design Thinking Workshops.  Let us help you better understand your customers, improve your product, and increase the productivity of your team.

Understand Your Customers

We believe that the best way to design products that people will want to use is to first make sure the product is helping them solve real problems.  The best way to understand what those problems are is to talk to customers.

  • Customer Research (Contextual Interviews, Ethnographic & Observational Studies)
  • Product-Market Fit Assessments
  • Journey Mapping & Persona Creation
  • Survey & Questionnaire Design

Improve Your Product

Whether you only need a slight adjustment to your product strategy or a more comprehensive list of changes to your product offering, we’ll give you the actionable data you need to make both strategic and tactical product decisions.

  • Remote & In-Person Usability Testing
  • MVP Prototype Creation & Validation
  • Competitive Analysis
  • Expert Evaluations

Align Your Teams

Everyone on your team should understand the product vision, the customer needs, and what needs to be delivered next.  Getting your team members aligned around your product strategy is the best way to help them succeed.

  • Design Thinking Workshops
  • Google Ventures’ 5-day Design Sprints
  • Participatory Design Sessions
  • Backlog Prioritization

Bill Pawlak

15 Degrees is lead by Bill Pawlak – a senior research, strategy, and design expert with over 20 years of experience conducting UX research to create effective and easy-to-use products.  He has applied his experience to complex systems; B2B and B2C desktop, web-based, and mobile software applications; physical products; and voice applications.

Bill Pawlak

Get in Touch

15 Degrees is headquartered in Lafayette, Colorado, but we’ve worked with clients all over the world.

We’re looking forward to working with you!